Twin Cities author Jill Johnson launches strategy book written exclusively for Senior Housing Leaders.
December 12, 2019 – Minneapolis, MN – Jill Johnson, President of Johnson Consulting Services announced the launch of her latest book “Market Forces: Strategic Trends Impacting Senior Living Providers.” The newly-released book provides a thought-provoking perspective on the nine market forces that will influence on-going success in this industry. Its author, Jill J. Johnson, MBA, President and Founder of Johnson Consulting Services, is a longtime consultant to senior living communities located throughout the United States.
Market Forces offers insight on how these nine key trends influence the industry and the implications they may have on occupancy, operations, programming and site desirability. It provides a comprehensive understanding of the impact of these market forces that will help providers think and operate more strategically for success.
“The senior living industry encompasses one of the most complex business operations you will ever encounter,” says Johnson. “While we know the population of older adults will grow significantly in the coming years, provider success is not guaranteed. The market forces at play beneath the surface could have serious repercussions influencing the demand for senior housing and its services.”
Johnson’s decades of experience consulting in our industry details how providers can get into trouble and why filling vacancies can be a struggle. The book includes practical examples and insights while gaining positive reactions from early readers:
- “This book is a must read for anyone serious about succeeding in the senior living industry,” notes William S. Myers, MBA, CEO of Prime Associates and former National Chairman of LeadingAge’s Chief Executive of Multi-Facility Organizations (CEMO) Advisory Group.
- “This book is an eye-opener when it comes to understanding how changing market forces impact senior living strategy,” observes Richard (Ric) W. Olson, CEO of Lessons Learned Solutions and former member of the National Investment Center (NIC) Operator Advisory Board.
- ” As a long-time eldercare consultant specializing in demand analysis, I am impressed with the depth of insight Jill Johnson offers in this book! A thought-provoking look at the realities of senior living in today’s highly competitive and complex industry. Clear, no nonsense and relevant.” says Ellen F. Hoye, MS, President of Hoye Consulting Services and editorial board member of The Journal of Health Care Finance
“Understanding these market forces is essential to understanding the pressures impacting every aspect of a provider’s organization and strategy development,” Johnson says. “I wrote this book for the leaders, emerging leaders and boards who serve this industry because many organizations are struggling to deal with the pressures of highly competitive and complex markets. These key market forces are the underlying trends driving occupancy and the true market need for your senior living community. Making critical adjustments to adapt to them will determine if your enterprise can endure.”
Johnson is a two-time business Hall of Fame consultant whose work has influenced more than $4 billion worth of decisions for numerous senior living clients throughout the United States, including two of the nation’s Top 10 largest not-for-profit multi-site senior living organizations. Her work frequently includes evaluation of complex marketplace dynamics and assisting organizations in assessing the impact of these market forces on their long-range strategic plans, master planning efforts, and new service development.
Johnson’s engagements have encompassed the entire continuum of senior living services including active adult housing, independent housing with services, assisted living, memory care, skilled nursing, post-acute care, home healthcare and hospice services. She has personally visited more than 2,000 senior living communities across the nation and studied at least a thousand more. Johnson is a frequent speaker for LeadingAge state chapters and other health care industry associations. She was a speaker at the recent LeadingAge national convention in San Diego.
“Market Forces: Strategic Trends Impacting Senior Living Providers” is now available in paperback, eBook formats via Amazon or by special order through your favorite bookstore. An audiobook will be released soon. (144 pages, Paperback – $30 USD). ISBN 978-0-9984236-5-4.
In “Market Forces”, Jill Johnson shares with readers just how complex senior living operations is. However, in a VUCA world where everything is uncertain, the strategies shared in “Market Forces” may help to make it less volatile and ambiguous. This is a must read for all leaders and staff serving in the senior living industry.
About Author Jill J. Johnson, MBA: Jill is president and founder of Johnson Consulting Services – a management consulting firm specializing in strategy development for senior living providers based in Minneapolis, Minnesota. This two-time business Hall of Fame consultant has influenced more than $4 billion of business decisions for clients located across the United States, as well as in Europe & Asia. Jill assists clients in evaluating critical decisions and assessing the impact of market forces on their enterprises. Her consulting work has encompassed the entire continuum of senior living services. She has been a consultant for numerous senior living clients including two of the nation’s Top 10 largest not-for-profit multi-site senior living organizations. Jill is a Professional Member of the National Speakers Association and a frequent speaker for LeadingAge state chapters and other health care associations.
Press Inquiries Contact: Mary Lower – Sterling Cross Communications (763) 496-1499
