How do we make decisions – good and bad – and why are some people so much better at it than others? That’s the question Malcolm Gladwell asks and answers in Blink: The Power of Thinking Without Thinking, the follow-up to his huge bestseller, The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Blink is about the first two seconds of looking – the decisive glance that knows in an instant. Gladwell builds his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers. He persuades readers to think small and focus on the meaning of “thin slices” of behavior. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers–in our homes, our offices, and in everyday life. The result is a book that is surprising and transforming. Never again will you think about thinking the same way.